For Brands and Manufacturers
Expanded reach
without the payroll
We match your product with independent sales reps and organizations already working the accounts you want. You pay on commission, so the risk stays with us, and we manage the reps while you focus on making the best product.
Sales Reach
Where our network lives
Our sales reps and marketing affiliates live all over the country, and in select international regions. The highlighted map areas show the states with accounts we've recently sold into, and we're actively recruiting reps to open new markets.
After completing a marketing agreement with NuParadigm, we immediately begin matching your product with our reps to expand or fill in your sales coverage.
“
These guys are responsive, professional and understand the market conditions and trends. Their healthcare contacts are what you need if you’re looking for market access and sales growth.
Todd Burke, CEO Roadrunner Medical
who we call on
The buyers we help you reach
With over 50 direct sales reps and hundreds of affiliates in our network, it’s unlikely there’s a healthcare category or vertical we can’t touch.
Surgical & Outpatient
Procedures & Same-Day Care
ASCs, HOPDs, Office-Based & Interventional Suites, Urgent Care
Practice-based care
Specialists & Physicians
Orthopedics, Functional Medicine, Weight Loss, Physical Therapy, Pain Management, Sports Training
Hospitals & Health Systems
Acute Care
Regional Hospitals, Health Systems, IDNs, Community & Rural Health, Emergency Medicine
Pharmacy & Wellness
Consumer health
Independent Retail Pharmacies, Specialty & Compounding Pharmacies, DME, Worker's Comp
“
I’ve worked collaboratively with the NuParadigm team for 15 years. Anytime we’re launching a new product, NuParadigm is my first call.
Roberto Olivo, CEO Cure Health Medical
What products make the cut
The Quadruple Aim
Every product we review gets measured against US healthcare's Quadruple Aim. Sometimes good products just aren't good enough and other times great products are nonstarters due to prohibitive or excessive costs. Some products are cash pay and others require commercial or medicare reimbursement for significant provider adoption. These and other factors impact how we vet and prioritize products.
“
Patient-focused integrated care models connecting the high-touch conduits of pharmacy, primary care, and in-home monitoring are driving healthcare delivery to be more accessible, custom and consumer-centric. As US healthcare moves away from a fee-for-service business into quality and value-driven models, the products we use to treat and prevent disease must evolve and meet the needs of rapidly changing healthcare environments and reimbursements.
Matt Johnson, Chief Executive Officer
Services
what’s between product production and the purchase order?
Commission Sales
The reason you're here: NuParadigm's national network of independent sales reps and organizations. After we sign a marketing and sales agreement, we immediately start the work.
Rep Matchmaking
We place your product with the independent reps and sales affiliates who already call on the accounts you want, in the specialties where it belongs.
Sales Rep Management
We recruit the people, onboard them into the sales process, and manage the daily conversations and questions that come from the field so you can focus on manufacturing and fulfillment.
GPO and Distributor Support
Do you have a hospital product or need specialty distribution? We talk with purchasing groups and their product sourcing teams weekly and can help you with readiness assessments, value analysis and contracting.
Marketing Support
We'll work with your team to get the right sell sheets, launch materials, and samples in the hands of the reps. If you don't have proper marketing collateral we can build it.
Capital Fundraising
Ready to level up? We work with private equity, funds and institutional investors who are looking for scalable health products.
Sales and Order Tracking
You see what’s moving, where it’s moving, and who’s moving it. Orders and commissions tracked, so nobody is guessing at the end of the month.
Back-Office Admin
You might have 100 independent reps selling around the country but when commissions are due you only pay NuParadigm. We handle all the separate rep commission payments and overrides.
we can't wait to see what you've built
If you represent a great product and you want additional sales support please reach out to us here or send us a note on LinkedIn. If we think we can help you achieve your goals we'll let you know, and if we can't help at this time we'll tell you that too. Either way, we look forward to meeting new friends and partners.
Here for something else?
Independent Strength. Nationwide Impact.
© 2026 NuParadigm Products LLC. All rights reserved.
Healthcare sales and marketing services. Not a healthcare provider.